bnocular sees what's important before anyone else.

Our team is experienced in mobile applications, retail merchandising, data science and analytics. We know a First Principle in retail is that in-store execution and performance drive revenue and profit.

Financial firms, brands, retailers and shopper marketing agencies trust us to benchmark in-store metrics relevant to understanding the performance of their brands and products, as well as those of competitors.

We develop proprietary technology to collect, verify, structure, and analyze data that describes the physical world. Our first focus is retail, although there are numerous categories that can and will be explored. Our team is located in San Jose, California.

Our work is subscription based. Explore our current tracking portfolio of retail brands, or contact us to build your own bespoke research covering brands or products.

Sales and Support

Financial investors: contact Matt Barker at 917.521.5373 or

Retailers, Shopper Marketing and Marketing agencies: contact Richard Mandeberg at 408.621.8930 or

For other inquiries: email us at


bnocular is a service of GroundCntrl Inc.